Dust Value

HOW TO ACE THE DIGITAL MARKETING GAME IN 2022

Are you a digital marketer and gearing up for the next year?  Have you already thought about your new marketing goals?  If you haven’t then here’s a brand-new blog for you, to start thinking about how you want up your digital marketing game in 2022!

WHAT IS DIGITAL MARKETING?

Digital Marketing is the marketing of goods and services through various digital channels like internet, social media, cellphones and other digital mediums. It is also a larger term for the strategies it incorporates such as, social media marketing, search engine optimization and email marketing.

TRADITIONAL MARKETING V/S DIGITAL MARKETING:

Traditional marketing has always covered the usual mediums of print, billboards and TV, with not much of thought put behind the specific target audience. Digital Marketing however is backed by scientific research and statistics and is highly personalized. India being the country with the 2nd highest number of cellphone users in the world, makes digital marketing even more profitable.

10 DIGITAL MARKETING STRATEGIES:

HAVE A CLEAR MARKETING STRATEGY:

A crystal-clear digital marketing strategy is like the anchor of the ship – it sets the direction! You can have a number of goals to be achieved:

  • Increased revenue for your business
  • More Brand Loyalty
  • Faster development of business
  • Building brand awareness
  • Larger Clientele

 

Once you decide your goals, you can decide how you want to implement your strategy, resources and technology to meet them.

IDENTIFY THE RIGHT CHANNELS:

Identifying the right channels for digital marketing is incredibly important and depends entirely on your strategy and method of approaching customers. You can ask some of the following questions to yourself as you finalize the right digital channel:

  1. Which social media networks suit my business?
  2. Which SEO services will drive the right audience to my website?
  3. Which customer review channels are significant for my business?
  4. Are there any third-party online sites that I should consider?

 

EMAIL MARKETING:

Email marketing is about connecting with your customers through personalized content. You can create mailing lists with leads and customers so that you can deliver quality content to them at various stages of marketing.

CONTENT MARKETING:

Content marketing is about creating content that is interesting and relevant for social media users. It must get the audience very curious and intrigued about your brand and the products or services it offers! Content marketing can be done through blogging, infographics, e-books, and visual mediums.

Business to Business (B2B) and Business to Consumer (B2C) companies can use content marketing to create email lists, inspire social shares, increase downloads and sales.  You can let your creativity run free and very easily track your progress with content marketing analytics.

INFLUENCER MARKETING:

 A recent survey suggests that 49% of users bank on a social media influencer’s opinion for buying decisions. Companies today are spending more than ever on Influencer Marketing as a primary strategy and building even better brand relationships with customers through such influencers.

SOCIAL MEDIA MARKETING:

We are currently fortunate to have multiple social media platforms which we can leverage for marketing our businesses. These are great platforms to connect with people, where you can find potential customers, engage with them and drive traffic to your websites. It is an excellent boost for content marketing and paid campaigns too!

TOP SOCIAL MEDIA CHANNELS ARE:

  1. Facebook
  2. YouTube
  3. Instagram
  4. LinkedIn
  5. Snapchat
  6. Pinterest
  7. Tumblr
  8. Twitter
  9. Reddit

 

SEARCH ENGINE OPTIMIZATION:

Search engine optimization is essential to drive organic traffic to your website. You must understand your target audience and create a strategic SEO plan to promote your website more effectively.  

PAY PER CLICK ADVERTISING:

Pay per click is an excellent way for brands to promote their products and services. The clever utilization of keywords leads users to click on ad links and that in turn pays advertisers enormously!

AFFILIATE MARKETING:

Affiliate marketing is where websites promote another brand’s products or services and earn commissions out of it.

SMS MARKETING:

SMS marketing is still very prevalent and is a quick way to reach your customers. Once you gather customer data you can, send them promotional updates, special offers, discounts, event updates etc.

E-COMMERCE MARKETING:

With increasing competition in the e-commerce space, online retailers are being pushed to reinvent their product pages. If you want to increase sales and attract more customers, your product page should be very clear and informative. This helps search engines to understand your business better and drive traffic to it. In addition, it, you can link product pages to your blogs so that customers can be directed to shop for their favourite products instantly!

BENEFITS OF DIGITAL MARKETING AND CONCLUSION:

Digital Marketing has changed the business landscape for every entrepreneur. Online interaction and transactions have changed the face of how sales can happen and business profits have multiplied tremendously over the years.  There are multiple benefits to digital marketing such as wide international reach, reduced cost of marketing, niche audiences, trackable and measurable performance etc. among many others!

You must note that digital and social media are open platforms with wide global audiences. People in almost every part of the world can access the internet and your content with a single click. This way you can reach many more customers and do much more business. With a single post, you can reach your target audience which reduces the capital you put into marketing and with analytics you can measure the progress and breakthrough you are making!

Any business has to adapt to changing times, to survive and eventually thrive in the race! If you are planning to start a business soon, be sure to adapt and level up your digital marketing game in 2022!