If you have a tad-bit idea about what digital marketing is, then there’s a possibility you have heard about SEO. Many people don’t even have an idea what it is all about. Building a business has its own fair share of ups and downs but with the world evolving with technology, even marketing strategies have evolved over the years.
Gone are the days when newspapers and billboards were the main sources of advertising a business. Today’s generation is more tech-savvy and has an easier and wider approach as compared to traditional marketing.
Digital marketing has taken over the world, alongside social media marketing and email marketing, having a website is as important as having the air to breathe. But a website alone cannot generate business. That’s wherein SEO is needed!
SEO stands for Search Engine Optimization, which helps websites reach potential customers and drive qualified leads to conversion.
SEO enhances your visibility online, creates traffic on-page and off-page, and helps improve in ranking on search engines like Google or Yahoo. Google holds the largest market share of approx. 90% as compared to Yahoo or any other search engine. So when your website starts ranking on Google, the more people find your product or services, the more opportunities are generated, which in return uphill business.
The visitors who navigate to sites via the channel are referred to as organic traffic, in digital marketing terms.
How does SEO work?
SEO works in tandem, with back and front end both together hand-in-hand to get better traffic and high search rankings. It allows your website to be seen on search engines built with crucial elements and a data-driven approach. The major three elements of SEO are:
A keyword analysis is the base of any SEO strategy, they need to be carefully selected from the ocean of content, as words have the power to control your rankings. They are basically specific words or phrases you need to research which also determine the content you write. It is important to choose the words which have a high ranking but less competition as keywords play a major role in positioning your website online.
Backlinks, also known as inbound links, connect your website to other relevant and high-ranking websites. Building backlinks intelligently is important since it helps you rank better in search engines. Connect to other domains to increase traffic. Backlink building is beneficial to your SEO, thus it must be done carefully and fairly.
Content works as a mediator between the brand and the targeted audience. The more relevant content you write, the more keywords are available, more the audience can be targeted. Content can be of different forms such as blogs, infographics, social media posts, podcasts, newsletters, etc. SEO helps your content drive engagement and reach potential customers. Content is vital, as the more unique content higher the attraction towards it.
How does SEO help the business grow?
SEO not only brings in new customers, but it also strengthens existing ones, resulting in brand loyalty. The following are a few key points that can help firms thrive through SEO.
Visibility drives traffic:
Visibility makes it easier for potential customers to find your website leading to organic traffic also creating brand awareness. Organic visibility is only possible when your website shows up on the search engine due to the keywords the customers researched. When customers require something they search and click on the website that fulfills their needs. They won’t click on your website until they are aware of the product and services you offer, and unless it is visible it won’t drive engagement. It is essential for a website to be seen which in return provides the rankings.
Trustworthy brand credibility:
SEO and experience work together in synchronization. When your customers are able to navigate your website smoothly and have a positive user experience it helps increase traffic and ultimately builds your brand authority. The more clicks you receive, the higher your brand ranks. Your website receives more visibility which gets you in the top 10 spots leading to solidifying trust in customers about your product and services. SEO builds your brand credibility and becomes more visible on the internet.
There are thousands of people across the globe that search on Google or any other search engine per second. When you have a visible presence and strong SEO strategy it attracts higher conversion as compared to traditional marketing. It is important to have a solid SEO strategy and highly researched keywords or your business would be overshadowed by your competitors. On-page and off-page SEO both play an important role in generating potential leads and driving conversions. With SEO strategy your brand will be at the right place at the right time when the consumers search it.
Engagement is essential to a company’s success. It is critical for businesses to maintain contact with their clients and keep up with current trends. When asked why SEO is important for business, the answer is that it not only attracts new clients but also generates revenue, which is every company’s ultimate goal.