THE IMPACT OF VIDEO CONTENT IN DIGITAL MARKETING
If content is the king, video content has officially claimed the throne. Video marketing is no longer a small piece of a puzzle or a random initiative worth considering in your digital marketing strategy. Over the years, the value and need of video marketing has increased and today it has become an essential driver of a brand’s success, placed at the core of any effective marketing strategy.
Let there be video!
When YouTube was born, everybody and anybody with an internet connection could watch and upload videos at their heart’s desire. Since then video consumption has skyrocketed to a new high – from music and gaming videos to tutorials and influencer videos – each week 91.8% of internet users worldwide are watching videos online all the time!
If your brand is currently doing video marketing right, you are in the best shape to seize the opportunity to engage with a huge percentage of your audience. But if you aren’t, there’s no time like the present.
What is Video Marketing Strategy?
Video marketing in digital marketing is a strategy that uses videos to promote a brand’s products and services. These videos are distributed across various online media and social media platforms, including the brand’s website.
Not convinced? Let’s delve into the impact of video content in digital marketing and why you should take it seriously.
Everyone is talking about how great video marketing is, but if you are just not convinced that it’s the right investment for your brand, read on.
Why Include Video in Digital Marketing?
The Wyzowl study reveals the most impressive statistics that prove the importance of video in digital marketing.
- 91% of businesses use video as a marketing tool.
- 2% of video marketers report that video gives them a positive ROI.
- 96% of marketers admit that videos help increase user understanding of their product or service.
- 96% marketers see video as an ‘important part’ of their marketing strategy.
- 87% of marketers agree that video has a direct, positive impact on sales.
These statistics establish the fact that videos aren’t going anywhere, they are going to constantly change, expand, evolve, and rule the digital marketing domain. With the competition being what it is in today’s digital space, if you aren’t using video at this point, your brand is losing out on important opportunities.
Read more about how startups can leverage digital marketing to grow their business here.
Top 3 Examples of Brands Winning at Video Marketing
The Influence of Video Marketing on Your Brand’s Digital Marketing Strategy
When incorporated in your digital marketing strategy, here’s how videos can drive compelling ROI and positively impact your business growth.
- Increases Brand Awareness
- Improves Engagement
- Builds Trust and Improves Customer Connection
Boosts Conversions- Improves SEO
- Bounce rate: Videos draws the viewer’s attention, making them dig deeper into your website content, thus reducing your bounce rate.
- Dwell time: The time a visitor spends on a website is an important ranking factor for Google. Videos engage your visitors and keep them from leaving the page, hence increasing the dwell time.
These two factors improve your website’s search engine optimization (SEO), leading to higher rankings and increased organic website traffic from SERPs.
Types of Video Content in Digital Marketing
The range of video content you can use in your digital marketing strategy is enormous, which includes but isn’t limited to:
- Product/Service Demo : explains the features, benefits and USPs of the offering.
- Testimonials : includes happy customers sharing their appreciation and experience with the brand.
- Interviews : includes an interview with a thought leader on a particular topic.
- Explainer Videos : answers questions related to the product/service offering.
- How-To Videos : explains how to use the offering or any of its features.
- Reviews : uses influencers and thought leaders to review products or services.
- Vlog : a video version of a traditional blog.
- Webinars : online seminars with experts talking on a specific topic.
- Tutorials : educates customers about the intricacies of product/service.
- Event Videos : covers event highlights.
After everything we’ve discussed here, all statistics and data point to the fact that video marketing will not slow down anytime soon. From a “nice-to-have” initiative, video marketing has become an essential strategy for companies to stay ahead of competition.
So, no matter what your business is, video marketing should be a key part of your digital content marketing. But if you’ve never done it before, or you’ve tried, but aren’t getting results, now is the time to start thinking about how you can make video content work for your business. Not sure where to start? Dust Value can help.
How Dust Value Can Help You with Video Marketing
Dust Value is an end-to-end marketing partner with expertise in video marketing, covering the whole spectrum of your video marketing goals. We can help your brand with:
- Video Strategy: Our video marketing strategy is aligned with your brand’s target audience and goals. We create the best type of video content for your brand, decide where to use it and track the relevant metrics.
- Video Production: Our high-quality video content showcases your brand’s values and message in the best light. From scripting to storyboarding, and filming to editing, we do it all.
- Video Production: Our high-quality video content showcases your brand’s values and message in the best light. From scripting to storyboarding, and filming to editing, we do it all.
- Video Promotion: Our distribution plan includes promoting your videos across various social media platforms, including your website. We make sure that videos are optimised for maximum engagement.
- Video Analytics: Our video performance management includes tracking and analysing the metrics to extract insights that can refine the video marketing strategy and improve results over time.
Take Full Advantage of Video Marketing Today
At Dust Value, we provide end-to-end video marketing services carefully tailored to your business needs. To learn more about how we can help your business, contact us today.