HOW CAN DIGITAL MARKETING HELP STARTUPS GROW EFFICIENTLY?

HOW CAN DIGITAL MARKETING HELP STARTUPS GROW EFFICIENTLY? What is digital marketing? Marketing has been a part of human culture since the dawn of time. Digital marketing is the heart of marketing, which has evolved over time. Every firm, from a multinational corporation to a young startup, uses digital marketing these days. It involves the […]

SOME COMMON DIGITAL MARKETING MYTHS​

SOME COMMON DIGITAL MARKETING MYTHS​ Let’s face it: no one likes advertising. In fact, a cursory Google search yielded the fact that a whopping 96% of consumers – at least according to the surveyors, the American Association of Advertising Agencies (AAAA…and yes, that’s how the topic of this write-up makes us feel) – don’t trust […]

SOME USEFUL MARKETING STRATEGIES FOR THOSE IN THE EDUCATION INDUSTRY

Some useful marketing strategies for those in the education industry It’s probably no surprise to any one of our readers that the COVID-19 pandemic – or, as we’ve collectively come to call it, The Pandemic – dealt a massive blow to the education industry across the country over the past two years. This was mainly […]

WEB DESIGN TRENDS IN 2022

WEB DESIGN TRENDS IN 2022 One of the most important components of your brand’s online presence is its website, and it is necessary it must be well-designed. Your website should be designed according to your target audience in mind as well as should provide a positive user experience.   As a result, you cannot afford any […]

BRANDING CAN HELP BOOST YOUR ONLINE PRESENCE

BRANDING CAN HELP BOOST YOUR ONLINE PRESENCE Branding is an integral part of digital marketing, it helps your brand get noticed. People usually think branding is a piece of cake because they aren’t aware of the power it holds. It doesn’t just consist of a Logo, design, or a visual it’s much more than that. […]

DOES SEO HAVE THE ABILITY TO CHANGE YOUR BUSINESS?

DOES SEO HAVE THE ABILITY TO CHANGE YOUR BUSINESS? If you have a tad-bit idea about what digital marketing is, then there’s a possibility you have heard about SEO. Many people don’t even have an idea what it is all about. Building a business has its own fair share of ups and downs but with […]

WHY SHOULD BRANDS FIRST HAVE A DIGITAL MARKETING STRATEGY?

WHY SHOULD BRANDS FIRST HAVE A DIGITAL MARKETING STRATEGY? When we first hear the term marketing, the things that come to our mind are Billboards, Magazines, Newspapers, Television, etc. but the term marketing has evolved over the centuries. Digital space has taken over the world, even though it was introduced a few decades ago, people […]

A SHORT HISTORY OF PRE-21ST CENTURY DIGITAL MARKETING

A SHORT HISTORY OF PRE-21ST CENTURY DIGITAL MARKETING In 1971, the world of communication was forever changed in a small lab in Cambridge, Massachusetts, when computer programmer Ray Tomlinson sent an electronic mail – later known as “e-mail” or simply “email” (the latter of which Tomlinson himself preferred) – to a neighbouring computer in the […]

HOW DIGITAL MARKETING IS SET TO CHANGE IN 2022

How digital marketing is set to change in 2022 As we enter the new “roaring” 20s (a decidedly threatening roar, this time around), think-pieces about the unpredictability of our present are about as eye-opening as government-confirmed reports of UFO sightings being buried under ever-increasing news of even newer, deadlier COVID-19 variants and collapsing governments – […]