Dust Value

6 Ways to Make your Facebook Ads Powerful and Appealing!

  1. End Goal of a Business
  2. Target Audience
  3. Offer
  4. Content
  5. Visuals
  6. Test Ads


With the advent of social media, doing business has taken a whole new meaning. Online visibility has brought businesses closer to more customers. It is no longer just about selling, today it’s about serious engagement!

  1. End goal of a business

Social media is one of the most powerful tools for business and the ultimate goal of any business is profits.  To create the same, one has to cash in on the various social media platforms available and make the best use of it.

As a businessperson, have the perfect campaign goals. The first thing to do when creating an ad is to choose a marketing objective.

They can be:

  • Brand awareness creation
  • App installations
  • Generating leads and information about them
  • Engagement with your fb ad or page

Your marketing objectives and ad budget should be in tandem with each other, as they should provide you the right ROI.

  1. Target audience

Facebook is one of the most revolutionary platforms for business interaction and sales. The perfect Facebook ad is a combination of right marketing to the right person at the right time. Digital marketers must make use of the data that Facebook collects of its users. Demographics such as age, gender, marital status, career field, location preferences and interests are extremely important for any business owner.

Facebook looks at the following factors, before it publishes a post in the “stories that matter” notification:

Content: All of the potential content that could appear on a user’s feed.

Indicators: All of the information about a particular post. These include signals, like the time it was posted as well as real time information like the post’s number of likes, shares, and comments.

Estimates: The chances that a user will interact positively with a post.

  1. Offers:

Make sure that you as a business owner, communicate your offers in the most enticing ways possible. Keep the wow factor in mind and make sure to include a CTA statement. Your offers should be communicated in the clearest and crispest manner, something that the customer jumps at.

  1. Content:

A business’s success depends hugely on its social media engagement. Powerful, interesting and interactive social media pages are one of the sure shot ways for the audience, to get interested in your brand. Make sure to interact with your target audience at every opportunity you get and ensure to connect it to your product or service and the value it is offering!

  1. Visuals

As clichéd as it sounds, it still rings true – A visual is truly worth a thousand words. Whether it’s an image or graphic, you must select visuals that resonate with your brand and audience both. It’s important to keep it aesthetic and simple, something that communicates the message and lures the customer.

  1. Test Ads:

Keep testing your ideas on social media. Test each ad and review the corresponding analytics for it. This will give you deep insights into how people are responding to it and the areas of improvement in your strategies.

Along with interesting and exciting ways to engage with your customers it’s also about being conscious on social media. The digital world is highly opinionated and alert. It’s very important to be aware about issues like plagiarism and being sensitive to all sections of users on social media.